mitosaya, mikotoya, miyoshiya, mirohiya.
Yayakoshiya is a confusing event jointly hosted by four stores whose names are almost indistinguishable when written in alphabetical order.
Each store will utilize their area of expertise and combine ingredients and ideas to offer even more elaborate, special products and experiences for this one-day only.
We hope you enjoy these two complicated yet special days!
*Notice of venue change (updated 7/1)
The venue on Saturday, July 13th is mitosaya, The venue for Sunday, July 14th will be Mikotoya. We apologize for the confusion, but please be careful not to make any mistakes.
Date and time: July 13th (Sat) and 14th (Sun)
Time: 10:00~16:00
Admission: Free
July 13th (Sat) Venue:
Mitosaya Herb Garden Distillery Address: 486 Otaki, Otaki-machi, Isumi-gun, Chiba Prefecture ( access )
Telephone: 0470-64-6041
July 14th (Sun) Venue:
Fruit and vegetable shop Mikotoya
Address: 7-8 Umegaoka, Aoba-ku, Yokohama, Kanagawa Prefecture ( access )
Telephone: 045-507-3504
Yayakoshiya's exhibitors (from left: mitosaya, micotoya, mitosaya, miyoshiya, mirohiya)
mitosaya herb garden distillery
Mitosaya is a distillery located in Otaki-machi, Isumi-gun, Chiba Prefecture. We use the fruits, medicinal herbs, and other bounty of our trusted partners from around the country, cultivated on our premises, which also include a medicinal herb garden, to create our products using techniques such as fermentation and distillation.
https://mitosaya.com/
Fruit and vegetable shop Mikotoya
A "traveling greengrocer" that brings the vegetables and stories it encounters on its travels to your table.
At MICOTOYA HOUSE, the base in Aoba Ward, Yokohama, a selection of naturally grown and native vegetables from all over the country are sold by weight in a plastic-free environment.
They also produce the craft ice cream brand KIKI NATURAL ICECREAM , which uses vegetable flavors that are unique to greengrocers and ingredients that would otherwise be wasted.
https://micotoya.com/
Miyoshiya
A taco and deli restaurant opened in May 2023 in Nakanobu, Shinagawa, Tokyo. The soba restaurant run by his parents was renovated and opened by the son of an editor, keeping the name the same. The exterior is a soba restaurant, but it is actually a taco restaurant, and the owner is an editor who works in the food and beverage industry, making it a confusing setup. The catchphrase is "WRAP ME TENDER."https://www.instagram.com/tacoshop_miyoshiya/
Mirahiya
Hiromi Asakura of the Bob Foundation, the creative unit that designed this visual, purchased a crepe griddle during the COVID-19 pandemic and has been quietly making crepes ever since. The day has now come when he can serve you all the crepes he has been making.
I'm recreating a crepe shop that used to be in my neighborhood in London.
https://www.bobfoundation.com/
*mirohiya will only be participating on July 13th.
MITOSAYA, MIKOTOYA, MIYOSHIYA, and MIROHIYA.
Yayacoshiya is a joint event by four stores that are almost indistinguishable from each other when written in the alphabet.
Each store will utilize its own specialties while fusing materials and ideas to offer special products and experiences that are even more complicated for this one day only.
We hope you will enjoy this special, yet complicated, weekend!
*Notice of change of venue (updated 7/1)
The venue for Saturday, July 13 will be at MITOSAYA and the venue for Sunday, July 14 will be at MICOTOYA. We apologize for the complication, but please make sure you are in the right place.
Date: Saturday, July 13 and Sunday, July 14
Time: 10:00-16:00
Admission: Free
July 13 (Sat.) Venue:.
mitosaya botanical distillery
Address: 486, Otaki, Otaki-machi, Isumi-gun, Chiba, Japan ( access )
Phone number: 0470-64-6041
July 14 (Sun.) Venue:
Micotoya
Address: 7-8 Umegaoka, Aoba-ku, Yokohama City, Kanagawa Prefecture ( access )
Phone number: 045-507-3504
Yayacoshiya vendors (from left to right: mitosaya, micotoya, mitosaya, miyoshiya, mirohiya)
mitosaya botanical distillery
MITOSAYA is a distillery located in Otaki Town, Isumi County, Chiba Prefecture. Using fruits, medicinal herbs, and herbs grown on the property that also includes a medicinal herb garden, as well as the rich bounty produced by trusted partners throughout Japan, the distillery uses fermentation and distillation techniques to create its products.
https://mitosaya.com/
Seika Micotoya
A “traveling grocer” that brings vegetables and stories encountered on the road to the table.
At the “MICOTOYA HOUSE,” a base in Aoba-ku, Yokohama, vegetables selected from all over Japan, including naturally grown and native vegetables sold by weight, are lined up plastic-free.
The company also produces a craft ice cream brand “KIKI NATURAL ICECREAM” that makes use of vegetable flavors unique to a green grocer and ingredients that would otherwise go to waste.
https://micotoya.com/
MIYOSHIYA
A taco and sozai restaurant opened in May 2023 in Nakanobu, Shinagawa-ku, Tokyo. The restaurant was renovated from a soba noodle restaurant run by his parents, and the son of an editor started the restaurant while keeping the name of the restaurant. The exterior of the restaurant is a taco store while it looks like a soba noodle shop, and the owner is an editor while working in the restaurant business, a complicated structure. TENDER".https://www.instagram.com/tacoshop_miyoshiya/
Mirahiya
Hiromi Asakura of Bob Foundation, the creative unit that designed the visuals for this year's event, purchased a crepe griddle during the Corona Disaster, and the day has come to serve everyone the crepes that she has been making soberly.
She will be recreating a crepe shop that used to be in the neighborhood of London where she used to live.
https://www.bobfoundation.com/
*mirohiya will participate only on 7/13.
