This event is an event where jewelry brand pieces that offer a glimpse of the creativity and innovation of designers are sold to the general public. It started in 2010 as an exhibition and sale where customers can experience the creativity of the jewelry itself from various angles by handling the pieces and feeling the details and textures directly. This year marks the 14th time it has been held.
In recent years, this event has grown to attract more than 10,000 visitors over the three days, and has become an essential place to learn about the latest developments in the jewelry industry.
This year, the event will be held at Spiral in Aoyama, welcoming approximately 120 exhibitors, mainly designer jewelry brands and artists who are trying new approaches. In addition to jewelry brands, there will be a selection of shops, galleries, bookstores and food counters, and many of the usual workshops will be held, providing a wealth of content that will allow visitors to experience the original concept of New Jewelry, which is to "see, buy, make and experience."
This year, the catering for the opening reception and the food and beverage booths during the event will once again be directed by Mitosaya Herb Garden Distillery.
We look forward to seeing you all over the three days, together with the Boso tribe ( AMBESSA & CO , mitosaya, Naeme), which we formed with friends from Minami Boso.
Food & Drink
Boso tribe
They are kind-hearted Boso people who love the nature of Minami Boso and wake up with the morning sun.
We will provide New Jewerly with a delicious and lively spot, offering food and drinks made from produce grown in our own fields and shared with us by trusted producers.
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AMBESSA & CO
The company grows rice, wheat, seasonal vegetables and fruits in Minamiboso City, Chiba Prefecture, and also operates an organic food import and wholesale business.
The company operates a self-built, off-grid (independent power generation) natural food store, and plans to open a solar-powered dried fruit production studio in 2024.
This time in NJ, we will be bringing a collaboration stollen made with home-grown and home-floured rye and mitosaya eau-de-vie.
http://ambessa.jp
Naeme <br data-mce-fragment="1">At Naeme, we are located in Kamogawa City, Chiba Prefecture, and we engage in diversified agriculture, mainly growing herbs and edible flowers, in a way that puts as little strain on the environment as possible.
In April 2023, the shared farm/organic market and cafe "naeme farmers stand" will open.
We are working every day on the farm to create a kids farm called "Soil to Soul Park Kamogawa" in 2024.
https://naeme.farm
mitosaya botanical distillery
Mitosaya is a distillery located in Otaki-machi, Isumi-gun, Chiba Prefecture. Using the fruit trees and medicinal plants cultivated in-house, as well as the bounty of trusted partners across the country, they create products using techniques such as fermentation and distillation. With the motto of "giving shape to small discoveries from nature," they have released over 160 types of distilled spirits, processed foods that capture the bounty of the season, and other products.
CAN-PANY is an urban bottling plant that manufactures and fills non-alcoholic beverages. The name CAN-PANY is a new word that means "a filling partner." Carbonated drinks made with seasonal ingredients and mocktails made from original recipes are produced in the most beautiful, functional and hygienic factory you'll ever see.
At this event, we will be serving original cocktails and mocktails created in collaboration with the exhibiting jewelry designers.
https://mitosaya.com/
New Jewelry TOKYO 2023
Place
SPIRAL | Spiral Garden (1F) Spiral Hall (3F)
5-6-23 Minamiaoyama, Minato-ku, Tokyo 107-0062 ( map )
"Omotesando Station" B1 exit, 1 minute from B3 exit towards Shibuya
Tel. 03-3498-1171
https://www.spiral.co.jp
Date
Friday, December 1, 2023 11:00-20:00
Saturday, December 2, 2023 11:00-20:00
Sunday, December 3, 2023 11:00-20:00
Opening Reception
Date | Friday, December 1, 2023 16:00-20:00
Place | Spiral Hall Foyer(3F)
CATERING | Boso tribe = AMBESSA&CO, mitosaya botanical distillery, Naeme
Admission: Free
This event will offer the public a glimpse into the creativity and innovation of designers and their jewelry brands. The event started in 2010 as an exhibition and sales event where customers can experience the creativity of jewelry itself from multiple angles by holding it in their hands and directly feeling the details and textures.
In recent years, the event has grown to attract more than 10,000 visitors over the three days of the event, and has become an indispensable event for understanding the "now" of the jewelry industry.
This year's event will be held again at Spiral in Aoyama, welcoming approximately 120 exhibitors, mainly designer jewelry brands and artists who are experimenting with new approaches. In addition to jewelry brands, select stores, galleries, bookstores, and food counters will be lined up, and many workshops will be held, as has been the tradition since the founding of New Jewelry. The exhibition will also include a catering service for the opening reception, a food counter, and a variety of workshops.
The catering for the opening reception and food and beverage booths during the exhibition will again be directed by mitosaya Yakusoen Distillery.
We are looking forward to welcoming you for 3 days with Bosozoku (AMBESSA & CO, mitosaya, and Naeme), a group formed by our friends in Minami-Boso.
Food & Drink
BOSO-ZOKU
They love the nature of Minami-Boso and wake up at sunrise.
We will be preparing food and drinks from our own fields and from trusted producers to provide New Jewelly with a tasty and delicious yaiwai spot.
--
AMBESSA & CO.
We run an organic food import and wholesale business while growing rice, wheat, seasonal vegetables and fruits in Minami-Boso City, Chiba Prefecture.
They operate a self-built & off-grid natural food store, and plan to open a solar-powered dried fruit production atelier in 2024.
They will be bringing a collaborative stall to NJ, using home-grown & home-milled rye and mitosaya's eau-de-vie.
http://ambessa.jp
Naeme
Naeme is a multi-crop farm in Kamogawa, Chiba, focusing on herbs and edible flowers in a way that is as environmentally friendly as possible.
In April 2023, we will open a shared farm / organic market and cafe <naeme farmers stand 〉.
We are working daily to build a kids farm 〈soil to soul park Kamogawa〉in 2024.
https://naeme.farm
mitosaya botanical distillery
mitosaya is a distillery located in Otaki Town, Isumi County, Chiba Prefecture. We use fruit trees, medicinal herbs, and herbs grown by our own company, as well as the rich bounty produced by our trusted partners throughout Japan, to create products using fermentation and distillation techniques. Under the motto of "giving shape to small discoveries from nature," the distillery has released more than 160 types of spirits, processed products that lock in the bounty of the season, and other products.
https://mitosaya.com/
CAN-PANY is an urban bottling plant that produces and fills non-alcoholic beverages; the name CAN-PANY is a new word meaning "filling companion. From the most beautiful, functional, and hygienic factory you have ever seen, carbonated beverages made from seasonal ingredients and mocktails created from original recipes are born.
The event will feature original cocktails and mocktails created in collaboration with the exhibiting jewelry designers.
https://can-pany.com/
Place of the event
SPIRAL | Spiral Garden (1F) Spiral Hall (3F)
5-6-23 Minami-Aoyama, Minato-ku, Tokyo 107-0062 (map)
1 min. from Omotesando Station (Exit B1), 1 min. from Exit B3 toward Shibuya
Tel. 03-3498-1171
https://www.spiral.co.jp
Date
December 1, 2023 (Fri.) 11:00-20:00
December 2, 2023 (Sat) 11:00-20:00
December 3, 2023 (Sun) 11:00-20:00
Opening Reception
Date | December 1, 2023 (Friday) 16:00-20:00
Place | Spiral Hall Foyer (3F)
CATERING | Bosozoku = AMBESSA&CO, mitosaya botanical distillery, Naeme
Admission Free
*There is a possibility that numbered tickets will be issued and the number of visitors will be limited in order to avoid congestion.
